I'm a Singapore-based designer working across brand identity, editorial systems, motion graphics, and visual communication. In agency, institutional, and startup settings, I move projects from initial concept and strategy to crafted outcomes in print, digital, and motion.
Alongside commercial work, I pursue independent research at the intersection of design, technology, and culture—drawn to posthumanism, speculative fiction, and machine authorship. Through generative systems built in p5.js and urban photography that documents Singapore's margins, I explore how emerging technologies don't simply transform visual culture, but fundamentally rewire perception, production, and connection.
EDUCATION
LASALLE College of the Arts, University of the Arts Singapore — BA (Hons) Design Communication
University of Brighton, United Kingdom — Semester Exchange, Graphic Design BA (Hons)
Singapore Polytechnic — Diploma in Design and Visual Communications
EXPERIENCE
Graphic Designer — PLUS Collaboratives LLC, Singapore
Watchroom Operator (National Service) — Singapore Civil Defence Force (SCDF), Singapore
Visual Design Associate (Branding & Digital Media) — Singapore Polytechnic, Singapore
Freelance Graphic Designer (Healthtech Branding) — Galen Growth Asia, Singapore
Producer & Director — SP Newsroom, Singapore Polytechnic, Singapore
EXPERTISE
Brand Identity · Art Direction · Editorial & Publication Design · Typography · Motion Graphics · Campaign Design · Wayfinding & Spatial Design · Packaging Design · Presentation Design · Social Media Graphics · Print Production · Video Production & Editing · Creative Coding (p5.js, Python) · Visual Systems · Creative Strategy
DESIGN TOOLS
Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Lightroom) · Figma · Procreate · p5.js · Python · Generative Art · Midjourney
GENERATIVE AI
Prompt Engineering · AI-Assisted Design Workflows · Image Generation · Creative Ideation · AI Video Generation · Workflow Automation · Generative Art Direction
AWARDS & RECOGNITION
Selected Exhibitor — Form_Flux_Futures / PROBES-INTENT, Singapore Design Week 2024
Invited Presenter & Panellist — DEL Conference 2024 (AI ethics in creative practice)
Second Place Finalist (Financial Inclusion Track) — AngelHack HackSingapore 2024