I’m a Singapore-based designer working at the intersection of brand identity, editorial systems, motion graphics, and visual communication. Across agency, institutional, and startup environments, I guide projects from concept and strategy through to crafted outcomes in print, digital, and motion.
My independent research extends this practice into the entanglements of design, technology, and culture. Shaped by posthumanism, speculative fiction, and machine authorship, I build generative systems with p5.js and photograph Singapore’s urban margins—probing how emerging technologies don’t just alter visual culture, but fundamentally rewire the ways we see, make, and connect.
EDUCATION
LASALLE College of the Arts, University of the Arts Singapore — BA (Hons) Design Communication, First Class Honours | Expected Aug 2026
University of Brighton, United Kingdom — Semester Exchange, Graphic Design BA (Hons) | Jan–May 2025
Singapore Polytechnic — Diploma in Design and Visual Communications | 2017–2020
EXPERIENCE
Graphic Designer — PLUS Collaboratives LLP, Singapore | Jun–Aug 2025
Watchroom Operator (National Service) — Singapore Civil Defence Force (SCDF) | Jun 2021–May 2023
Producer & Director — SP Newsroom, Singapore Polytechnic | 2017–2020
Visual Design Associate (Branding & Digital Media) — Singapore Polytechnic | Jun–Aug 2019
Freelance Graphic Designer (Healthtech Branding) — Galen Growth Asia | Sep–Dec 2018
Concept Artist & Visual Development Artist — MAGES Institute of Excellence | Jul–Dec 2016
EXPERTISE
Brand Identity · Art Direction · Editorial & Publication Design · Typography · Motion Graphics · Campaign Design · Wayfinding & Spatial Design · Packaging Design · Presentation Design · Social Media Graphics · Photo Retouching · Video Production & Editing · Creative Coding (p5.js, Python) · Visual Systems · Creative Strategy
DESIGN TOOLS
Adobe Photoshop · Illustrator · InDesign · After Effects · Premiere Pro · Lightroom · Figma · Procreate · Canva · Microsoft Office
GENERATIVE AI
Prompt Engineering · AI-Assisted Design Workflows · Image Generation · Creative Ideation · AI Video Generation · AI Audio Generation · Large Language Models (LLMs) · Visual Research · Concept Development · Workflow Automation · Generative Art Direction
Platforms: ChatGPT · Claude · Gemini · Midjourney · Kling · ElevenLabs
LANGUAGES
English · Malay
AWARDS & RECOGNITION
Selected Exhibitor — Form_Flux_Futures / PROBES-INTENT, Singapore Design Week 2024
Invited Presenter & Panellist — DEL Conference 2024
Second Place Finalist — AngelHack HackSingapore, Financial Inclusion Track